Brian ArtArt Director
– Team member since 1986
– Dean of the Ferguson art team – still remembers designing on our original Apple Macintosh Classic computers
– He’s done it all – extensive experience designing for print and digital…and everything in between
– Craftsman at heart – always ready for the next DIY project
Andrea AtwoodArt Director
– Team member since 2017
– #PFW #GoDons
– 10-plus years of experience in art direction and graphic design – brand identity and logo, collateral, editorial
– Enjoys the process of designing, creating and starting each project with a blank page
– Loves her home full of houseplants…and makes sure there’s always room for more
Marc BackofenMedia Director
– Team member since 2016
– #WeFly #ChirpChirp
– Almost 20 years of experience in media strategy, planning and buying
– Experience across a variety of industries and all platforms and formats – print, out of home, digital
– Loves great outdoors…mostly on a golf course
Kristen BaymanArt Director
– Team member since 2014
– 20 years of agency and corporate experience in art direction and graphic design
– Design experience for brand identity, print and digital
– Loves traveling, riding horses and kayaking
Lauren BertkeGraphic Designer
– Team member since 2016
– Interned with us twice before earning her spot on our design team
– Affectionately known internally as “L3” – she was the third Lauren on our team at the time
– Passion for biking, kayaking and yoga(ing)
– Joined the team in 2010
– #IndianaState #MoretoBlue
– 30-plus years in agency accounting and human resources
– We call her “honey badger.” You don’t want to ask why.
– But you can ask about her grandchild! She is the world’s best “Nonna,” after all.
Chris CarderUX Director
– Team member since 2016
– Nearly 25 years of digital design experience and expertise
– Firm believer in form driving function – and in providing users the best experience possible
– Enthusiastic aggregator of pop culture esoterica – vending machines, movie posters, vintage print ads
Andi ChinSenior Account Executive
– Joined the team in 2016
– #ButlerU #GoDawgs
– Nearly 20 years of experience in marketing and account management
– Extensive expertise and experience in video strategy and production
– Pearl Jam and poker. But mostly Pearl Jam
Laura ColarDirector, Earned Media
For more than 12 years, Laura has been working on behalf of clients to design and tell the right story, at the right time, to the right audiences. A passionate believer in the power of third-party endorsement to change consumer perceptions and move the needle for brands, Laura launched a successful influencer practice and has a proven track record of developing effective PR strategies and messaging. Her work has spanned a variety of industries including CPG, food and beverage, retail, technology, automotive, and health and wellness. In her spare time, she loves cooking, riding horses and anything wine-related.
Lauren CoxenAccount Coordinator
With a BA of Science in Journalism-Advertising from West Virginia University to her name, Lauren builds on her three years of advertising experience as an account coordinator. She thinks of herself as the client’s advocate within the agency, ensuring the lines of communication are always open and projects run smoothly and on time. Lauren lives up to her Italian heritage by spending an inordinate amount of time in the kitchen. If she’s not slaving over a hot stove, you can catch her riding her bicycle, working with non-profit organizations or indulging her obsession with Harry Potter.
Matt DeckSenior Copywriter
Classifying himself as “hopelessly competitive,” Matt views every new project as a challenge to discover and diffuse an audience’s barriers to action in an honest, engaging way. He’s been in the ad game since 1987; after earning a BFA in Graphic Design from Purdue University, he spent 16 years as a Designer and Art Director before stumbling into copywriting and unearthing his hidden talent for the art. He’s been crafting memorable copy ever since. In his non-writing hours, Matt relishes spending time with his wife and two sons or reading (mostly fiction and WW2 history). Fun factoid: he’s also an accomplished military model builder.
Bert EhrmannWeb Designer & Programmer
Bert Ehrmann joined Ferguson Advertising in 2011, bringing a breadth of experience from other agencies and marketing departments to the Ferguson digital team. He is a web designer and programmer and has been building websites and designing digital marketing materials for local and national clients since the late 1990s. Bert’s specialties include adaptive web design and the customization of content management systems. A pop-culture junkie, Bert has also written a bi-weekly column for the Fort Wayne Reader for the past nine years.
Todd EigenschinkIS Director
Todd earned a BS in Computer Science from Rose-Hulman Institute of Technology, and soon thereafter started Fort Wayne’s second-ever ISP (that’s Internet Service Provider, for you non-geeks) in 1995. He’s been in the Internet business ever since, doing everything from Ethernet cables and servers to operating systems and web applications. When he’s not ingeniously plumbing together systems that aren’t supposed to talk to each other, he moonlights as an endurance athlete – running marathons, completing Ride Across Indiana’s one-day 160-mile bike ride and several 70.3-mile “half ironman” triathlons. In the fall of 2017, he rocked his first full Ironman, finishing in just over 11.5 hours and donating his medal to Medals of Honor. He says he’ll do it again…when his wife gives him permission.
Kevin ErbDirector of Public Relations and Social Media / Account Manager
A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.
Taylor FeighnerAccount Coordinator
Team member since 2019
5-plus years of experience in marketing communications, digital marketing, content strategy
Her favorite part of marketing? The stories – especially helping clients effectively visualize and share them
Loves reading, yoga, live music, spoiling her dogs, and indulging her sweet tooth from time to time…to time
A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.
In 1972, a young advertising executive named Richard Ferguson, who had been at an agency in New York City, came to Fort Wayne to join Bonsib Advertising, one of the largest agencies in the state at the time. After three years as president of Bonsib, Ferguson made the decision to start his own shop, and Ferguson Advertising was born. Today, Rich still manages a few accounts, but mostly he just hangs out and makes sure we don’t screw anything up. After all, his family name is still on the door.
Will GuidingerJunior Web Developer
David HerringWeb & Mobile Developer
A web developer since his high school days, David initially sought to broaden his horizons with a jack-of-all-trades role. However, he wasn’t far into his career when his focus shifted back to his first love: programming. Since then, he’s played an integral role in a host of web and mobile projects. David earned a B.S. in Computer Information Systems from Indiana Wesleyan University, where he also minored in music, another long-time passion. On evenings and weekends, you can find him taking in a movie, playing video games or rocking out on keyboards with his band Three Cities.
Ryan HoltVP of Digital Services
A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.
Ric JohnsonWeb & Mobile Director
Ric started programming on TRS-80 – one of the earliest mass-produced personal computers – at a Radio Shack in New Haven, Indiana. More than 35 years later, he’s still doing what he loves most: making computers do cool and pretty things. From mobile apps to dynamic websites, Ric embraces the latest technologies and likes to problem-solve for his clients. Experienced in creating and streamlining complex user interfaces and data systems, Ric prides himself on the ability to explain technology using analogies that even a llama could understand. In his spare time, Ric writes embedded software and, in his words, “fixes things.”
Janie KaminerProduction Manager
Bob KielVice President Creative Services
Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.
Mike KrouseDigital Project Manager
– Team member since 2018
– #GoIU (Kelley School of Business)
– Nearly 15 years of experience in project and account management
– Industries served include automotive, RV, food & beverage
– Loves the great outdoors – and his pooch
Jenni KulpDigital Media and Search Strategist
A self-proclaimed nerd, Jenni really shines when it comes to numbers and data. Applying her analytic mind to SEO and digital ad strategy, she’s at her best helping companies first to recognize their potential in the digital world – and then reach it. She’s been honing her digital marketing skills as a director and consultant since 2007, building on prior experience in communications. Away from the agency, Jenni can be found traveling, shuffling kids to various activities or indulging in a Netflix marathon.
Latiesha LaRueDigital Media Analyst
Rob MaldeneyDirector of Video Productions
A graduate of Ball State University with a Bachelor of Fine Arts degree and an Illustration minor. Rob started as a graphic designer and art director on the print side of the agency world. As the digital side emerged, he was drawn to all of the new possibilities, which led to his transition more than 15 years ago to digital design, video, 3D animation and web development. Today, he leads our thriving video department and lends his unique combination of digital design chops and video shooting and editing. And the best part? Rob is a pro at explaining video production to our clients (and the rest of us) so we are all on the same page (just don’t bother him during a white balance.) Rob loves bourbon and may (or may not) have a still in his garage.
A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.
Zach McConnellResearch Assistant
Team member since 2019
#TechYeah #INTechWarriors (First autistic MBA grad on his school’s record – and with a 3.61 GPA!)
Specializes in market research and quality control
8 years and growing of agency experience
Collects cologne for a living – and even did a study during his MBA to see if Johnny Depp was the reason for the success of Dior Sauvage
Jason McFarlandArt Director
Jason is a graduate of Ball State where he studied graphic design and marketing before embarking on a career that led him to Illinois and Alabama before coming to Riley + Company in Fort Wayne. He has 15 years of experience on both the agency and corporate sides and possesses a unique understanding of what makes each tick. At Ferguson, Jason is a key contributor at every stage of the creative process, from concept development through final execution. He has a particular talent for combining type and images to deliver impactful messages that resonate with a client’s target audience. Jason is known to put in long hours, but once he adjourns to his favorite watering hole, you don’t want to come between him and the dart board.
Spencer MizeSenior Web Developer
Joined the team in 2019
10-plus years of experience in leadership, web development, IT
Passionate about sustainability and renewable energy
Speaks French (and English, too, in case you were wondering)
Pete SchenkelApplication Designer Programmer
Influenced by his dad, Pete grew up around a lot of mechanical and electronic projects. He still loves working with his hands and is our resident gearhead. His first computer experience goes back to using a Tandy 1000 and programming in BASIC. Pete went to ITT Technical Institute and graduated with a degree in Software Applications and Programming, and he wields drum sticks or wrenches when he’s not at a keyboard. Pete has been making things “just work” since 2003.
Kyle SchiffliWeb Development Intern
Eric SextonWeb Development Intern
Jill ShieAccounting Associate
Jill has 10 years experience in bookkeeping. While taking a few courses at Ivy tech and obtaining her license in esthetics, she owned her own business for 4 years.
Jill’s husband owns his own business and she helps out with the books. She is a professional bartender and loves animals. When she is not working she enjoys spending time with her 2 kids and husband.
Vicki ShovekAccount Executive
Vicki knows marketing from the inside out. After college, she quickly moved from intern to marketing manager at a large Fort Wayne manufacturer, leading all outbound marketing efforts through websites, print materials, advertising, public relations and tradeshow participation. Her next move was to the agency side, where she identified and led marketing campaigns for clients. As an account exec, Vicki pursues a deep understanding of each client’s brand, business and goals, coming alongside them to develop strategy that drives them to the next level of success. Modestly labeling herself an “above average” ping pong player, Vicki also loves a good game of poker, kickball, volleyball…let’s face it, really anything that lets her unleash her competitive side.
Greg SmithArt Director
Greg is a graduate of the University of Saint Francis with a BA in fine and commercial art. He has more than 15 years of experience designing everything from ads, posters and brochures to 3-D displays to websites. Greg enjoys problem solving, and he sees each project as a unique puzzle that is only complete when the client’s message has been communicated as clearly and effectively as possible. His thoughtful approach sets him apart from run-of-the-mill designers (he actually reads the copy!) and that results in truly insightful creative. A lover of the outdoors, Greg enjoys canoeing, hiking and baseball — and sharing those moments with his young daughter and son.
Paige StrongTraffic Manager
Liz StubyAccount Coordinator
With over five years of experience in director and manager positions, plus a BA of Science in Merchandising-Marketing from Ball State University, Liz supports the Ferguson team as an account coordinator. Describing herself as an “avid multi-tasker,” she is most satisfied with her day when she leaves the office knowing she has exceeded client expectations as she oversees their projects. Liz takes a hands-on approach outside the office, spending her free time completing DIY-projects. When she’s not crafting, Liz can be found riding her bike, vacationing in northern Michigan or hanging out with her husband and their favorite canine, Ruby.
Shelly WilliamsDigital Project Coordinator
Armed with a B.S. in Business Administration, Shelly developed a fondness for data and details over a 14-year tenure in ecommerce, marketing and advertising. A few years ago, she switched gears to focus on project management – and the rest, as they say, is history. When she’s not cracking the whip on the web development team, she enjoys biking. A lot of biking. We’re talking an “I name my bikes” kind of obsession. She also gets a thrill from genealogy, books, vinyl albums and a Ferguson favorite: coffee.
Jaala WrightWriter / Digital Content Specialist
Jaala is as surprised as anyone that a BA in music can lead to a career in advertising, but for her, it seems to work. After graduating from Indiana Wesleyan University, she moved into the home medical equipment field where she developed skills in writing, billing and project management. When she joined the Ferguson Advertising team in 2012, she found her sweet spot in its unique blend of critical thinking, creativity and practical application. She loves to learn and strives to thoughtfully invest herself in each project that comes her way. When quitting time rolls around, Jaala can usually be found at a church Bible study or music rehearsal singing, playing piano or French horn (guitar is next!), and she’s recently discovered a love for good old-fashioned bike rides.
Nancy WrightChief Employee Experience Officer
With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.