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STRATEGY - ADVERTISING - DIGITAL - PR - MEDIA - PUBLIC AFFAIRS

CONNECTING
THE DOTS.

Clear roads to the solution since 1975.

WORK SERVICES CONTACT

services

SERVICES

If it relates to communications ­– advertising, marketing, digital media, branding, public relations, social media, media buying – we do it, period. And with nearly 45 years behind us, we’ve not only been around, we’re sticking around.

Strategy

This is the part where we think first. We work with you to draw up a road map and help you determine the best route from where you are to where you want to be.

Creative & Production

From print to TV to branding and everything in-between, our seasoned team turns strategies into ideas that work – for you.

Web & Mobile Development

As the world has gone digital, so have we. From websites and apps to complex back-end data systems, our team works with you to create smart and engaging online solutions.

PR & Social

Sometimes, you just can’t buy love. Our PR and social media team will help you support your message and connect with your audience through organic, non-paid channels.

Digital Marketing/Media

Traditional media? No sweat. Digital media? Even better. Placement, tracking and reporting services are all in our wheelhouse.

Video

We just love a good story. We’ll pull all the elements together to tell yours, serving up fresh perspectives on content creation and consumption for outlets like social, mobile, retail, video, TV and film.

our-philosophy-is

Digital Marketing evolves every day.
It is vast, technical and boundless;
but it is also surprising, fascinating and brilliant.
And that’s what I love about it.

Ryan Holt, VP of Digital Services
work

WORK

We’re always eager for an opportunity to show off our creative chops and ability to execute. Of course, the only award that really matters is pleasing our clients, but we happen to have won Addy Best of Shows 13 of the last 15 years. Because yeah – we’re good at this.

VIEW ALL RECENT WORK

AWS Foundation Website 2016
Freightliner Custom Chassis 24-7 App
Kroger Community Report 2014
Pure Development Amazon Thank You
Do it Best 70th Anniversary Puzzle
company-we-keep

THE COMPANY WE KEEP

Some recent shout outs from some really happy clients.

  • Jim Anderson - Executive Director, Fort Wayne Children’s Zoo

    “How we present ourselves to the public is very important to us, and Ferguson exceeds our expectations. They help convey our messages in a fun, captivating way. Ferguson is part of the zoo’s success.”

    Jim Anderson - Executive Director, Fort Wayne Children’s Zoo
  • Chris Seger – Principal, Pure Development

    “Over the past year Ferguson has helped Pure raise the bar in terms of our brand identity and marketing efforts. This includes just about every client/prospect touchpoint. We chose Ferguson because we knew they could take this effort on.”

    Chris Seger – Principal, Pure Development
  • Vicki Lee Johnson - Manager of Marketing & Public Affairs, AWS Foundation

    “I’ve had the pleasure to work with the Ferguson team for many years on a wide variety of projects and never hesitate to recommend them. They are creative, accomplished and active members of my marketing team.”

    Vicki Lee Johnson - Manager of Marketing & Public Affairs, AWS Foundation
  • Doug Smoker - President, Smoker Craft INC.

    “Ferguson Advertising is an extremely valuable partner to Smoker Craft Inc. Helping to enhance our brands and serving as a reliable extension of our marketing department and always being ready for us.”

    Doug Smoker - President, Smoker Craft INC.
  • JT CROY - Director of Corporate and Brand Marketing, Zimmer Biomet

    “Nancy and her team at Ferguson care about my business and the success of our brand as much as I do. They understand that the success of their clients is the most important metric to their business model.”

    JT CROY - Director of Corporate and Brand Marketing, Zimmer Biomet
  • Sharon Smith – Program Director, Dekko Foundation

    “For 20 years we’ve brought Ferguson our half-baked ideas. For 20 years their know-how has made those ideas better.We like cooking up messages with them!”

    Sharon Smith – Program Director, Dekko Foundation
  • Jim Anderson - Executive Director, Fort Wayne Children’s Zoo

    “How we present ourselves to the public is very important to us, and Ferguson exceeds our expectations. They help convey our messages in a fun, captivating way. Ferguson is part of the zoo’s success.”

    Jim Anderson - Executive Director, Fort Wayne Children’s Zoo
  • Chris Seger – Principal, Pure Development

    “Over the past year Ferguson has helped Pure raise the bar in terms of our brand identity and marketing efforts. This includes just about every client/prospect touchpoint. We chose Ferguson because we knew they could take this effort on.”

    Chris Seger – Principal, Pure Development
  • Vicki Lee Johnson - Manager of Marketing & Public Affairs, AWS Foundation

    “I’ve had the pleasure to work with the Ferguson team for many years on a wide variety of projects and never hesitate to recommend them. They are creative, accomplished and active members of my marketing team.”

    Vicki Lee Johnson - Manager of Marketing & Public Affairs, AWS Foundation
  • Doug Smoker - President, Smoker Craft INC.

    “Ferguson Advertising is an extremely valuable partner to Smoker Craft Inc. Helping to enhance our brands and serving as a reliable extension of our marketing department and always being ready for us.”

    Doug Smoker - President, Smoker Craft INC.
  • JT CROY - Director of Corporate and Brand Marketing, Zimmer Biomet

    “Nancy and her team at Ferguson care about my business and the success of our brand as much as I do. They understand that the success of their clients is the most important metric to their business model.”

    JT CROY - Director of Corporate and Brand Marketing, Zimmer Biomet
  • Sharon Smith – Program Director, Dekko Foundation

    “For 20 years we’ve brought Ferguson our half-baked ideas. For 20 years their know-how has made those ideas better.We like cooking up messages with them!”

    Sharon Smith – Program Director, Dekko Foundation
clients
  • Indiana Electric Company
  • Freightliner Custom Chassis
  • Fort Wayne Metals
  • IPFW
  • Kroger
  • Smoker Craft Inc
  • Star Bank
  • Trelleborg
  • Weigand Inc
our-team

LEADERSHIP TEAM

We take pride in assembling talented, empowered teams that best match the needs of our clients. Whether you prefer one point of contact or multiple channels of communication, it's up to you. This isn't the first rodeo for anyone at Ferguson.

Meet The Whole Team

John Ferguson

John Ferguson

CEO View Details
Kyle Martin

Kyle Martin

President View Details
Nancy Wright

Nancy Wright

Chief Employee Experience Officer View Details
Laura Colar

Laura Colar

Director, Earned Media View Details
Kevin Erb

Kevin Erb

Director of Marketing and Business Development View Details
Ryan Holt

Ryan Holt

VP of Digital Services View Details
Bob Kiel

Bob Kiel

Vice President Creative Services View Details
John Ferguson

John Ferguson

CEO

A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.

Kyle Martin

Kyle Martin

President

A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.

Nancy Wright

Nancy Wright

Chief Employee Experience Officer

With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.

Laura Colar

Laura Colar

Director, Earned Media

For more than 12 years, Laura has been working on behalf of clients to design and tell the right story, at the right time, to the right audiences. A passionate believer in the power of third-party endorsement to change consumer perceptions and move the needle for brands, Laura launched a successful influencer practice and has a proven track record of developing effective PR strategies and messaging. Her work has spanned a variety of industries including CPG, food and beverage, retail, technology, automotive, and health and wellness. In her spare time, she loves cooking, riding horses and anything wine-related.

Kevin Erb

Kevin Erb

Director of Marketing and Business Development

A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.

Ryan Holt

Ryan Holt

VP of Digital Services

A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.

Bob Kiel

Bob Kiel

Vice President Creative Services

Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.

levelthree-post

level3-logo

Work of art

“Part art, part science.”

It’s a common phrase within – and description of – our industry, and one that does a solid and succinct job of detailing both its possibilities and the limitations. The challenge for us and every marketer, of course, is determining how much of each ingredient any particular recipe calls for.

 

READ MORE at LEVEL-3

contact

CONTACT

Start the ball rolling with a call at 260-426-4401 or email to Nancy, John, Kyle, or Ryan.
On behalf of the entire Ferguson team, we look forward to getting to know you.

Ferguson Advertising
347 West Berry
3rd Floor
Fort Wayne, IN 46802
260-426-4401

 

 

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Let Us Know a Little About You:

one-great-ride

40+ YEARS. ONE GREAT RIDE

Since 1975, we've racked up some impressive numbers. And we're still counting.

31200

POTS OF COFFEE

92

AMAZING EMPLOYEES

526

ADVERTISING AWARDS

2080

BEER :30’s

twitter

TWITTER

  • We helped our friends at @neighborhoodhea celebrate 50 years with the launch of their new brand identity! https://t.co/tg0zj7MotT

    The Ferg about 1 days ago

  • So this is...AWESOME https://t.co/pcEdGubj7N

    The Ferg about 8 days ago

  • "But if you aren’t careful, it’s easy to ruin typographic beauty in an instant." https://t.co/mSkZDsiDWn

    The Ferg about 9 days ago

  • RT @Eric_Halvorson: Hey, @wane15, your community spirit is showing! Thank you for sharing the news of “Fight Cancer Day” 2019. @kroger in…

    The Ferg about 13 days ago

  • More than two-thirds of marketers expect their spends to increase over the next year... https://t.co/FsBaGBwI6G

    The Ferg about 29 days ago

  • Thrilled to share some BIG news about our leadership team! https://t.co/RYbeJIkW9f

    The Ferg about 42 days ago

  • "...30% of those who use influencer marketing say their businesses are planning to increase spend on influencer mar… https://t.co/ErGzyJVFVe

    The Ferg about 50 days ago

  • Interesting breakdown of how the "pivot to privacy" has impacted certain ad-targeting techniques: https://t.co/bZ3fYt8F6c

    The Ferg about 52 days ago

  • We're looking for a skilled, experienced web developer to join our digital team in #FortWayne: https://t.co/7UoiNvshcO

    The Ferg about 63 days ago

  • Happy first Ferguson anniversary to web developer Dan Hogan! (He's the one on the left.) https://t.co/3JNbxBKmsv

    The Ferg about 78 days ago

  • Wishing a happy birthday to our new director of earned media, Laura Colar! https://t.co/1KoIJlRYCs

    The Ferg about 85 days ago

  • "As more cars enter the roadways with internet connectivity and larger screen real estate...the first wave of brand… https://t.co/I223eqnjev

    The Ferg about 87 days ago

  • Wishing the happiest of birthdays tomorrow to our founder and original Mad Man, Rich Ferguson! https://t.co/Z75Z4j5gKa

    The Ferg about 90 days ago

  • [thumb's up emoji] https://t.co/51iWhAnLZN

    The Ferg about 91 days ago

  • "Low volume keywords often give you a unique opportunity to target terms that are highly relevant to your audience.… https://t.co/uq2xoWr5po

    The Ferg about 92 days ago
get-connected

GET CONNECTED

The NSA already takes care of our social media profiles, for everyone else who wants to get connected with us, do not hesitate, we are waiting for you!