Nancy WrightCEO / PRINCIPAL
With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.
John FergusonPresident / Principal
A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.
Kyle MartinAccount Executive / VP Account Service
A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.
Bob KielCreative Director
Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.
Ryan HoltVP of Digital Services
A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.
Kevin ErbDirector of Public Relations & Social Media / Account Manager
A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.
More than two-thirds of marketers expect their spends to increase over the next year... https://t.co/FsBaGBwI6GThe Ferg about 5 days ago
Thrilled to share some BIG news about our leadership team! https://t.co/RYbeJIkW9fThe Ferg about 18 days ago
"...30% of those who use influencer marketing say their businesses are planning to increase spend on influencer mar… https://t.co/ErGzyJVFVeThe Ferg about 26 days ago
Interesting breakdown of how the "pivot to privacy" has impacted certain ad-targeting techniques: https://t.co/bZ3fYt8F6cThe Ferg about 28 days ago
We're looking for a skilled, experienced web developer to join our digital team in #FortWayne: https://t.co/7UoiNvshcOThe Ferg about 39 days ago
Happy first Ferguson anniversary to web developer Dan Hogan! (He's the one on the left.) https://t.co/3JNbxBKmsvThe Ferg about 54 days ago
Wishing a happy birthday to our new director of earned media, Laura Colar! https://t.co/1KoIJlRYCsThe Ferg about 61 days ago
"As more cars enter the roadways with internet connectivity and larger screen real estate...the first wave of brand… https://t.co/I223eqnjevThe Ferg about 63 days ago
Wishing the happiest of birthdays tomorrow to our founder and original Mad Man, Rich Ferguson! https://t.co/Z75Z4j5gKaThe Ferg about 66 days ago
[thumb's up emoji] https://t.co/51iWhAnLZNThe Ferg about 67 days ago
"Low volume keywords often give you a unique opportunity to target terms that are highly relevant to your audience.… https://t.co/uq2xoWr5poThe Ferg about 68 days ago
Our pleasure! We are ALWAYS happy to support @Race4Riley and @rileykids. https://t.co/0L56rStM3tThe Ferg about 82 days ago
Congratulations to our friends at the @fwkidszoo on another wildly successful Zoo Day! @wane15 https://t.co/02mM5U6DFvThe Ferg about 96 days ago
As dark-mode websites become more popular and prevalent, so too is browser support for them. Here's a handy rundown… https://t.co/W05JXaGHI5The Ferg about 97 days ago
While one's been here SLIGHTLY longer than the other, join us in wishing two members of our outstanding design team… https://t.co/u902fvoyldThe Ferg about 103 days ago