The Dekko Foundation was founded in 1981 with a mission to foster economic freedom through education, thanks to Mr. Chester E. Dekko. They believe they succeed in this mission when they produce more than one consumes – and they came to us with this concept for their 2015 annual report.
As strange as it is, I Love Lucy was the answer! Everyone remembers the infamous episode of Lucy taking over the production line of a candy factory, and failing miserably at keeping up with the fast pace wrapping the job requires. The result was an unforgettably hilarious scene of Lucy stuffing her pockets, shirt, mouth and everywhere else with excess candy pieces – a production far more than she could consume. Just as Lucy was surrounded with more candy than she needed, the Dekko Foundation works to surround young people with such nurture, support and vision, they will all succeed in saving and investing.
Dekko came to us with this incredibly creative concept, especially once it was brought to life by the Foundation’s “Lucy” (Jana Leitch – a volunteer connected to the Foundation), who captured the character’s quirky demeanor and made each step of our goal feasible and believable. What started as a loose concept became a reality that perfectly expressed the Dekko Foundation’s mission in a relatable, entertaining manner. You know they say life is like a box of chocolates – except with Dekko, you know exactly what you’re going to get.