LEVEL3

26
May 2017

Build your tribe

“Marketers aren’t the owners of their brands. They’re merely the stewards of it.” It’s a saying fairly well known in the marketing world, but one that can still be fairly hard to come to terms with for some companies. Of course we own our brand. If not us, then who? Well, here’s who. Broadly speaking,...

19
May 2017

Who’s the boss?

Who’s the boss?

Call to action. Perhaps the three most important words in marketing—important because they should clearly define why it is…
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