February 10, 2017 Ferguson Advertising

Greater things

There’s a lot going on in downtown Fort Wayne these days – so much so, in fact, it can be hard to see all the activity as part of a greater vision. Our friends at Greater Fort Wayne Inc. turned to us to help share that vision – and inspire our city.

Working closely with the outstanding team at GFW Inc., we pulled from all areas of our agency’s expertise to produce “Opportunity on the Edge of Greatness” – a campaign and video that focused on the plan, the purpose and the people of our community. Using drone footage and 3D mapping, we pinpointed exactly where each of the downtown’s five key developments will take shape. These five attractions – the downtown event center, The Landing, Riverfront Promenade, GE Campus and STEAM Park – will turn historic Fort Wayne staples into areas of entertainment and community involvement.

Highlighting the success of recent expansions such as the Tincaps Stadium and the renovation of the Embassy Theatre evidenced the supportive, thriving nature of our downtown – and how much potential it still offers our city’s future. A project for our community is one we’re grateful to put our name on. And although it’s a long-term plan, it’s been a long time coming.

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