August 16, 2016 Ferguson Advertising

Putting the Outback Up Front

kidszoo

Earlier this year, our friends at the Fort Wayne Children’s Zoo unveiled some awesome additions and updates to its Australian Adventure exhibit. They asked us to help showcase the incredible Australian Adventure to the community – and demonstrate how it brings kids’ dreams to life.

The concept for the 30-second TV spot  we created begins with actual artwork from local children in which we asked them to draw what came to mind for the Australian outback. We then took those masterpieces – and the kids who created them – and used the spot to highlight the Australian Adventure’s many new and updated features, including the Reef, Stingray Bay, River Ride, kangaroo colony and three new aviaries. The spot captures all of the Adventure’s many new aspects while also demonstrating it captures the Australian-themed imagination of kids of all ages.

As the Zoo closes in on the close of another successful season, the Australian Adventure has been a huge hit and popular attraction. We are thrilled with how the spot turned out, and love seeing the new Australian Adventure have an impact on the Zoo as big as the Outback itself.

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