February 12, 2016 Ferguson Advertising

Get a Grip

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Channellock and Do it Best are both iconic American brands in their own right, and a recent exclusive partnership between the two has produced a family of exciting new products. When Do it Best Corp. wanted to launch a new Channellock-branded line of products, we helped them get a grip on the situation.

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Specifically, Do it Best Corp. was preparing to launch a new line of Channellock-branded ratchets, sockets and wrenches at its semi-annual buying market this past October. You only get one chance to make a first impression, as the saying goes, so this launch was particularly important in driving excitement and interest among the co-op’s members to carry the new line in their locations around the world.

To explain and introduce the new line, we developed an informative, appealing new brochure, as well as high-visibility signage and promotional materials for the market floor. Each piece carried over the famous Channellock brand while explaining all of the new products available in the lineup, as well as their high quality and consumer appeal.

With the new marketing materials playing a key role in the overall launch of the product line, the results to date have exceeded the co-op’s already lofty goals – with strong initial and ongoing member orders. It’s a rare occasion – and an honor – when you get to pair two great brands and help independent retailers across the country ratchet up their performance.

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