We try to avoid being too self-promotional in this space, using it instead to help you make sense of the wide world of marketing and stay out in front of its trends and shifts. (Okay, that second part was a bit promotional. Sorry.)
But indulge us for the next few minutes, if you would, while we proudly pat ourselves on the back. After all, big events like this don’t come around very often.
“Well, it all started when I got fired.”
Like many great American success stories, ours began with a little bit of adversity. Rich Ferguson, after spending several years working on Madison Avenue, moved back to Fort Wayne to join Bonsib Advertising, one of the biggest agencies in the state at the time. Eventually, Rich rose to president of what would become Bonsib Centlivre and Ferguson; his time was cut short, however, as circumstances outside his control took over and he, as he fondly remembers it, “got fired.”
Rich thought long and hard about returning to New York and Madison Avenue. The more he thought about it, however, the more he realized going on his own here, in Fort Wayne, was the best step forward for him. And so it was that in the summer of 1975, Ferguson Advertising came to be.
And so it is that, 40 years later, we’re still here – and better than ever. Many things about our industry and how we work has changed, of course; technology has left virtually no part of what we do untouched in the scale of its impact. Indeed, there are things we do – digital and social come to mind – that didn’t even exist when we started.
More important to our success, we believe, is what hasn’t changed – our continuity of ownership, our commitment to clients, our strategic smarts, our creative focus. Those attributes are what make us the Ferg – and that’s why they haven’t changed. And why they won’t change over the next 40 years.
So…Happy Birthday to us!
Okay, self-promotion is officially over. (For now.) Back to work we go.