January 23, 2015 Kevin Erb

State of Affairs

When we say we’re a full-service agency, we mean it. Sure, we have “advertising” in our name, but our capabilities and expertise today expands far beyond what many would define as traditional advertising. And, we’re always working to grow those capabilities and expand our service offerings. This week, we did just that.

That’s because this week we officially announced our new Public Affairs division, which will be headed up by the very experienced and capable Justin Busch. Led by Justin, Ferguson Public Affairs offers a team of seasoned campaign veterans with a true command of the political process. And we back that up by working in unison with our existing team of accomplished pros in creative, media buying, public relations, social media, web development and digital, SEO, etc. Put simply – public affairs is a natural extension for us, which is why we’re so excited about it, and why we’re sharing it with you today.

So what exactly will Ferguson Public Affairs do? The easier question may be what won’t or can’t we do, and, just as we have for nearly 40 years, much of what we do will be driven by the unique needs and goals of our clients. That being said, and building on Justin’s extensive experience, we’re focusing our efforts in three key areas:

  • Campaigns. Whether they’re a long-time incumbent looking to enhance their brand and better connect, or they’re new to running for office, we’ll arm candidates with the knowledge, tools and voter contact plan that will lead them down the path to victory.
  • Advocacy. We’ll map a course to gain influence and grow awareness for the organizations, causes or issues that you care about most.
  • Government. We’ll work directly with municipal agencies and organizations at all levels to develop and deliver the message you want the public to understand.

As our Ferguson Public Affairs team grows, so too will the services and capabilities we offer. Today, we’re simply excited to share the news of its launch with you.

Learn more about our new division and Justin’s background here.

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