When it comes to ways of saving energy for both business and homeowners, not many people would think to turn to the company they pay when they use energy – Indiana Michigan Power. I&M wants to change that perception and help Hoosiers learn more about the many programs and services it offers both residential and commercial customers to help them save energy. That’s why it’s soon launching an awareness campaign – and selected us to help them develop, design and implement the campaign.
We were honored to be selected as their marketing partner for this campaign, and are even more excited to get started. We’re busy coming up with a range of ideas and ways to get the light bulb for Hoosiers to go off and help them see I&M as a partner and resource when it comes to saving energy. Stay tuned as we roll this campaign out in the coming months.