Nancy WrightCEO / PRINCIPAL
With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.
John FergusonPresident / Principal
A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.
Kyle MartinAccount Executive / VP Account Service
A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.
Bob KielCreative Director
Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.
Gena TaylorChief Writer and Strategist
Gena has more than 15 years of experience on both the brand strategy and creative sides for clients in a wide range of industries, including consumer goods, healthcare, manufacturing, financial services, education and non-profit organizations. At Ferguson Advertising, she has a leadership role in copywriting, creative development, broadcast production and strategic planning. Gena came to advertising from a background in music and can be found in the cello section of various orchestras in her free time.
Ryan HoltDigital Director
A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.
Kevin ErbDirector of Public Relations & Social Media / Account Manager
A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.
"Using social and dynamic advertising in tandem can enable marketers to reach their consumers across the board…” https://t.co/TJVbdsbS6jThe Ferg about 13 hours ago
In one of the most creative ads of the year, Brazilian toilet tissue brand Neve uses visual metaphors to... https://t.co/b4myZHiEALThe Ferg about 16 hours ago
We don't know what we did to deserve it, but our CEO Nancy's infamously delicious homemade salsa sure makes for a... https://t.co/X4AhmhuQosThe Ferg about 2 days ago
In one of the most creative ads of the year, Brazilian toilet tissue brand Neve uses visual metaphors to... https://t.co/V4e1P2RQ3oThe Ferg about 2 days ago
#Adspiration for this #AdFactFriday. Just as a florist arranges a bouqet, a farmer tends to his crops, an... https://t.co/w5crAyWduQThe Ferg about 5 days ago
#ThrowbackThursday! When Cancer Services of Northeast Indiana came to us to help raise awareness of men's cancer,... https://t.co/9KkRPo5qyoThe Ferg about 6 days ago
Happy very first Fergaversary to our Office and Public Relations Coordinator Rachel! https://t.co/JsmYaaiBOAThe Ferg about 7 days ago
@USFFW Welcome to the neighborhood! Can’t wait to check it out.The Ferg about 8 days ago
We had a birthday over the weekend! Please join us in wishing Digital Content Specialist Jaala a very happy... https://t.co/Dys8tVp41EThe Ferg about 9 days ago
It's #AdFactFriday! It's easy to feel defeated when working to develop a new concept or idea, but remember:... https://t.co/F0uKYaAWR6The Ferg about 12 days ago
#ThrowbackThursday! As self-proclaimed craft beer connoisseurs, we particularly enjoyed creating this print ad... https://t.co/5VIAiLS7mAThe Ferg about 13 days ago
There aren't many things soccer superstar Christiano Ronaldo can't do - or look good while doing it - but we may... https://t.co/Xz3dMeFs5EThe Ferg about 14 days ago
One of our favorite 2016 Olympics commercials so far - Samsung strings together the national anthems of countries... https://t.co/5FqFy3xLuTThe Ferg about 16 days ago
A little #AdFactFriday mixed with some #Adspiration. https://t.co/bxTPd0mQZQThe Ferg about 19 days ago
#ThrowbackThursday to The Dekko Foundation's 2015 annual report! One of the most entertaining projects we've... https://t.co/RPbHYIEw39The Ferg about 20 days ago