Nancy WrightCEO / PRINCIPAL
With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.
John FergusonPresident / Principal
A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.
Kyle MartinAccount Executive / VP Account Service
A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.
Bob KielCreative Director
Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.
Gena TaylorChief Writer and Strategist
Gena has more than 15 years of experience on both the brand strategy and creative sides for clients in a wide range of industries, including consumer goods, healthcare, manufacturing, financial services, education and non-profit organizations. At Ferguson Advertising, she has a leadership role in copywriting, creative development, broadcast production and strategic planning. Gena came to advertising from a background in music and can be found in the cello section of various orchestras in her free time.
Ryan HoltDigital Director
A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.
Kevin ErbDirector of Public Relations & Social Media / Account Manager
A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.
In honor of the upcoming elections, Time breaks down the top 10 campaign ads of all time. How many do you... https://t.co/AkkR9J7KRiThe Ferg about 1 hours ago
He looks happy in his new home! Welcome, J.A.R.V.I.S.! https://t.co/qvxFkJ0BotThe Ferg about 24 hours ago
RT @TheDrum: Brands can now buy 360-degree video ad slots on Mashable, Forbes and more https://t.co/dQ2WBhhzZv https://t.co/BqGJ8b7aYkThe Ferg about 2 days ago
Today, our Production Manager Carol is celebrating 20 YEARS at the Ferg! We wouldn't be who we are without her.... https://t.co/3ug92p5JjkThe Ferg about 5 days ago
RT @GreaterFWInc: You can add your signature to support the vision for Fort Wayne online NOW! https://t.co/bFktAo0chTThe Ferg about 5 days ago
#ThrowbackThursday to when we partnered with our friends at Trelleborg Sealing Solutions to bring their vision to... https://t.co/QfXqLAnbtaThe Ferg about 6 days ago
It's a big day at the Ferg! Today, we celebrate our Founder Rich Ferguson's 80 great years! Please join us in... https://t.co/1patYH0fLPThe Ferg about 7 days ago
Think outside the triangle. Make words speak louder than actions. Maybe the grass is purple on the other side.... https://t.co/LUk2Dp3c9YThe Ferg about 8 days ago
Social media is becoming the leading source of news - whether it be a national story, new product or information... https://t.co/IufgPkhvSmThe Ferg about 9 days ago
A little adspiration for this fantastic Friday. (Enough to make up our own word!) https://t.co/Suq5vmkRcMThe Ferg about 12 days ago
#ThrowbackThursday! Our long-standing relationship with Zimmer Biomet has produced many innovative projects, such... https://t.co/sIS1KaxOM1The Ferg about 13 days ago
Who knew Pokemon would ever make a come back - and with such an impact? Reaching nostalgic 90s kids everywhere... https://t.co/L9mGsZNGxVThe Ferg about 14 days ago
Web Designer Rob discovered a little more than just graffiti on his way into the office today! #PokemonGo #Pikachu https://t.co/6gNwPvbReQThe Ferg about 14 days ago
Looks like a quacktastic party! Happy birthday, boys! https://t.co/hRt8YANBpFThe Ferg about 15 days ago
We LOVE being a part of this event every year! Thank you Fort Wayne Museum of Art and Three Rivers Festival for... https://t.co/EBORb99oioThe Ferg about 15 days ago