Nancy WrightCEO / PRINCIPAL
With a degree in graphic design from Indiana University, Nancy has been with Ferguson Advertising almost as long as there has been a Ferguson Advertising, joining as an art director in 1976 and advancing to vice president by 1982 and creative director in 1985. In 2001, she was named agency president and in 2005, CEO. Nancy spends much of her time in direct day-to-day contact with Ferguson accounts to make sure the line of communication between the clients and the creative department is clear, concise and on track. Nancy has been awarded the American Advertising Foundation Silver Medal in recognition of contributions to advertising and the furthering of the industry’s standards, creative excellence and responsibility in areas of social concern. Nancy’s been here and done it all — and yes, she’s still hungry for more.
John FergusonPresident / Principal
A graduate of the Kelley School of Business at Indiana University, John has more than 15 years of agency management experience as well as 8 years in various marketing roles with a Fortune 500 company. He has led brand development, marketing strategy and communications planning and execution for clients ranging from start-ups to global corporations. In 2002 he became co-owner of Ferguson Advertising and in 2005 was named president. Ferguson clients count on John for big-picture thinking and day-to-day oversight to help them reach their marketing and advertising goals. And of course, golf is frequently involved. Away from the office, John enjoys hitting the slopes and the links, but with three kids, he’s most often in the bleachers, riding the pine in the parents’ section.
Kyle MartinAccount Executive / VP Account Service
A graduate of Franklin College with degrees in marketing and computer information systems, Kyle spent more than five years in market research before moving to the agency side. Over the past 10 years, he has provided account management and marketing strategy for businesses in the financial services, entertainment, marine, recreation, aircraft and healthcare industries. Kyle’s specialty is in collaborating with clients on strategies that push the boundaries of traditional methods to engage their audiences in innovative and meaningful ways. Within the agency, he continually challenges the Ferguson team to develop new ways of leveraging emerging media and technologies on behalf of our clients. Always the adventurer, Kyle is the agency’s guide for great beer, gourmet food and off-the-wall YouTube videos.
Bob KielCreative Director
Bob graduated Summa Cum Laude from the University of Saint Francis with a BA in Fine and Commercial Art. Over his 26 years of advertising experience, he has worked closely with clients of all sizes and in virtually every industry, from consumer goods, to financial and professional services, to universities, foundations and charitable organizations and many more. Bob’s expertise is in creating visual answers to clients’ communication challenges, and he has earned a wide reputation for out-of-the-box thinking and the ability to deliver national-quality execution, day in and day out. Bob’s a perfectionist, setting the highest standards for the Ferguson creative department and leading by example. Outside the office, Bob continues to be project-driven, restoring old cars, building furniture and collecting cool stuff from out-of-the way places across the country.
Gena TaylorChief Writer and Strategist
Gena has more than 15 years of experience on both the brand strategy and creative sides for clients in a wide range of industries, including consumer goods, healthcare, manufacturing, financial services, education and non-profit organizations. At Ferguson Advertising, she has a leadership role in copywriting, creative development, broadcast production and strategic planning. Gena came to advertising from a background in music and can be found in the cello section of various orchestras in her free time.
Ryan HoltDigital Director
A 1996 graduate of Purdue University with a bachelor’s degree in communications and a double minor in business and English, Ryan is a seasoned marketing executive with an impressive 17-year track record in advertising, marketing communications and digital marketing. He has worked with an extensive roster of regional and national clients across a broad cross-section of industries including health care, orthopedics and medical devices, advanced manufacturing, automotive, RV, trucking/transportation and retail. Outside the office, Ryan cheers on his family and community, in part by coaching youth baseball, softball and soccer.
Kevin ErbDirector of Public Relations & Social Media / Account Manager
A former editor and journalist, Kevin specializes in helping clients connect with their distinct audiences through a strategic mix of media outlets, including social media channels. He has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. He’s also a serious runner who is taking it all a bit far (literally), with two marathons under his belt and more to come.
#AdFactFriday! Did you know experts believe the 1984 Super Bowl commerical introducing the Macintosh computer as... https://t.co/Eg8zZZ9OI7The Ferg about 1 days ago
#ThrowbackThursday to last month when we helped our friends at the Fort Wayne Chidlren's Zoo design a fundraising... https://t.co/gRjFfUNi0UThe Ferg about 2 days ago
The New York Times has found that digital advertising revenue is at a loss, as user interest switches to... https://t.co/E4xmv1YiicThe Ferg about 3 days ago
It's beginning to look a lot like fall https://t.co/jadARZE5OuThe Ferg about 4 days ago
Not surprising - Snapchat the top social platform for teens: https://t.co/qa9OLlZ6aEThe Ferg about 5 days ago
Pinterest passes 150 million active monthly users per month: https://t.co/jjqp9fj7EEThe Ferg about 5 days ago
#NationalBossDay gives us a reason to recognize the ones that don't get recognized enough. Thank you Rich, John... https://t.co/Or6WCtQg0dThe Ferg about 5 days ago
She's the human swiss army knife of Ferguson Advertising, sings Christmas carols all year long, and tomorrow, she... https://t.co/ZNVQtZ4vaEThe Ferg about 8 days ago
From Barcelona to Vegas to Utah to Oklahoma, our Fergsters were all over the place last week! #WhereTheFerg takes... https://t.co/QGKeuQ2F1uThe Ferg about 9 days ago
Our next installment of #WhereTheFerg takes us to Oklahoma where Creative Director Bob was cruising #Route66 in... https://t.co/b8HOVT0IuRThe Ferg about 10 days ago
The social network reports shocking second-quarter revenues and earnings - exceeding all estimates. Is their new... https://t.co/eOGQcJTN1sThe Ferg about 10 days ago
"2016 will see the deepening of several ongoing trends shrinking the gap between ecommerce and physical retail.” https://t.co/XfmAz9fgxoThe Ferg about 11 days ago
Add Art Director Kristen to the list of missing #Fergsters last week. She was traveling through Utah where she... https://t.co/YNQ0Ta4zEtThe Ferg about 11 days ago
Account Coordinator LC was in Vegas last week with our friends at @freightlinertrucks to facilitate a training... https://t.co/wdXaZIdJOfThe Ferg about 12 days ago
Where was everyone last week? Well, CEO Nancy was in #Barcelona! ••• #Repost @njwtravels with @repostapp ・・・ Pig... https://t.co/7kNQ7USGWXThe Ferg about 12 days ago